Taking the leap from being professional cyclists to founding their own clothing brand, Martin and Peter Velits have plowed all of their passion and knowledge into Isadore Apparel. They wanted to establish
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a cycling clothing brand where they could create the type of products that they would want to wear and use.
But almost more importantly, they have been committed from the very beginning to ensuring that their products would be made in a sustainable way, respecting both the environment as well as the factory workers who are essential to the quality and durability of the kit.
Drawing on their deep experience after a combined 21 years in the pro peloton, and focusing on their determination to be an environmentally friendly company, the Velits brothers have developed a brand committed to high quality, comfortable, and stylish cycling clothes.